Business statistics

 Use the following set of indicators to raise your own awareness of the mistakes you may be making.

& No plan – haphazard activities

& Too busy doing business to consider how to develop business

& Jumping from one failed idea to another without stopping to think

& Your marketing plan on a ‘post it’ note or in your head

& Untargeted attempts to generate sales

& Not really knowing what works and what doesn’t to make informed decisions

& Trying to do too much too quickly and making mistakes

& Wasting money, time and effort repeating what doesn’t work

& Poor decisions about what to invest in – believing the sales person

& Letting fear paralyse the taking of positive action

& Mixed messages with no coherent theme

& Over complicating marketing activities and messages

& Working very hard but not getting results that match the effort

& Making excuses – I haven’t got time to market my business

& Thinking that marketing is complicated – and avoiding doing it

& Relying on only one or two methods of generating business

& Suffering from feast and famine revenue cycles

& Keeping poor records of important prospects and customers

& Not really being able to explain why someone should buy from you

& Hoping and praying that business will come to you – but not taking action

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