Business statistics
Use the following set of indicators to raise your own awareness of the mistakes you may be making. & No plan – haphazard activities & Too busy doing business to consider how to develop business & Jumping from one failed idea to another without stopping to think & Your marketing plan on a ‘post it’ note or in your head & Untargeted attempts to generate sales & Not really knowing what works and what doesn’t to make informed decisions & Trying to do too much too quickly and making mistakes & Wasting money, time and effort repeating what doesn’t work & Poor decisions about what to invest in – believing the sales person & Letting fear paralyse the taking of positive action & Mixed messages with no coherent theme & Over complicating marketing activities and messages & Working very hard but not getting results that match the effort & Making excuses – I haven’t got time to market my business & Thinking that marketing is complicat...